[HoE] [PEG/AEG] Press Release

[PEGShane@aol.com]

Pinnacle and Alderac to Split

Wednesday, September 29, 1999
Blacksburg, VA & Ontario, CA


Since Alderac joined with Pinnacle, the plan has been to relocate the 
Virginia staff of Pinnacle to the offices of Alderac in Ontario, California. 
Times change, and the Virginia staff has decided not to relocate, forcing the 
companies to split on very amicable terms.

"Being with AEG has been a great experience," said Shane Hensley, CEO of 
Pinnacle. "It's been a great two years. But we're ready to start on some new 
projects, and the difference in geography, time zones, and duplication of 
staff, has made it prohibitive. AEG also has its hands full with Legend of 
the Five Rings and 7th Sea. By splitting the companies back into their 
original pies, we can better accommodate the directions each company is 
moving in."

Pinnacle's President, Matt Forbeck, whose hit-game Brave New World debuted 
this summer, has already relocated to his hometown of Beloit, Wisconsin. So 
that he can concentrate on this incredible new game, Brave New World will 
remain in production out West, and bear the Alderac Entertainment Group logo 
sometime near the end of the year. "It's been a great four years." said Matt 
Forbeck, "I wouldn't trade it for the world. But now that I'm in Wisconsin to 
write, I can't do the production work anymore. And Pinnacle has its hands 
full with all the various Deadlands projects, so we all decided it would be 
best if BNW remained with Alderac."

"This does mean a temporary delay in some of our larger projects, such as 
Grim Crusade," said Shane Hensley. "We have to arrange all new deals for 
casting minis, make sure that all the changeover in personnel, accounting, 
and shipping is in place, and generally prepare to take on all the duties 
that our friends at AEG have handled for us for the past two years."

For now, distributors and business relations should continue dealing with the 
Pinnacle West staff. Changeover information, including demo teams, billing 
and shipping addresses, distributor terms, and so forth, will follow as 
Pinnacle East re-hires its staff in October-November. The change should be 
complete by the first of the year.